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Company Marketing Communication
Janča, Tomáš ; Kuncová, Gabriela (referee) ; Schüller, David (advisor)
Thesis deals with the marketing communication of the online store StarkGlass.cz . It is an online store serving for sale tempered safety glass brand StarkGlass. Since I am a co- founder of the Internet business, communication strategy is based on the experiences gained in creating original marketing strategy and marketing research.
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Marketing planning in the construction company
Kalina, František ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The thesis titled Marketing planning construction firm engaged in design marketing plan construction company Mlatek. Based on marketing analysis determines the present situation of the company, analyzing its strengths and weaknesses and also detects threats and opportunities near future. By defining the marketing strategy determines how the achievement of corporate goals.
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Student Club Project
Ďatelinka, Maximilián ; MLIS, Lucchi, MBA, (referee) ; Juřica, Pavel (advisor)
Tato bakalářská práce se zabývá způsobem implementace vybraných individuálních nástrojů projektového řízení za účelem vyvinutí projektové struktury pro Studentský Klub Mozaika. Analýza se zabývá popisem stávající situace a identifikuje místa pro zlepšení s pomocí nástrojů projektového řízení. V návrhové části jsou rozvrženy čtyři scénáře. Ve dvou z nich figuruje implementace nástrojů projektového řízení a navržení projektové struktury. Závěr shrnuje výsledky analýzy stávající situace a potenciální benefity použití navržené projektové struktury.
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Marketing planning in construction company
Pleva, Jiří ; MBA, Ludmila Filová, (referee) ; Dohnal, Radek (advisor)
For my thesis I chose the topic "Marketing planning in the construction business." The work is divided into theoretical and practical part. In the first part I focused on theoretical information about marketing mix, SLEPT analysis, marketing strategy and budget. The practical part describes the characteristics of company ALPINE Bau CZ as and a marketing plan for this company.
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Company Marketing Strategy
Jelínková, Vendula ; Suchý, Marek (referee) ; Schüller, David (advisor)
This thesis describes the proposal of a marketing strategy for a language school and translation agency MKM, which brought a book Wine Words to market last year that with professional English form, learns the wide range of wine terminology. This book became the basis of the whole thesis and is analyzed in terms of the environment in the form of situational analysis. Subsequently a criteria list was created, which becomes the basis for an Ishikawa diagram, and thanks to it the critical points were found, which were reflected in the draft marketing strategy.
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Marketing plannig in construction company
Procházka, Jakub ; Kopřiva, Martin (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to create a marketing plan for a building company in 2012. The theoretical part is devoted to the description the building market, strategy and marketing strategy, situational analysis and its tools. There are basic concepts explained, each division and structure. In the practical part describes the company and its activities. The marketing situation analysis, describes the current situation in which the business is located and the influences that act on it. Each analysis is the basis for creating a marketing plan for the company Klima-Brno in 2012. The marketing plan defined objectives. The chosen strategy is elaborated in action programs, by which should be complied with that goal. The conclusion is given control system and the possible risks that may impede the achievement of the marketing plan.
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Case Study of MADMONG as an example of marketing on Twitch
Pecíková, Laura ; Koudelková, Petra (advisor) ; Vranka, Marek (referee)
The aim of this diploma thesis is to identify which specific marketing tools were used by MADMONQ in order to reach its current stable position on Czech-Slovak gaming and streaming scene. The brand, originally a startup, became famous by bringing a whole new product to the gaming market, the first nutritional supplement made specifically for gamers. And its breakthrough was able to happen mainly thanks to the Twitch streaming platform. Therefore, the qualitative research of this thesis is set into a context of history and characteristics of Twitch, game marketing, the streaming phenomenon and influencer marketing. The research itself, which results in a complex case study, is based upon an in-depth interview with MADMONQ's founder and current CEO Michal Noga, on an analysis of the brand's online marketing tools, a SWOT analysis and on a survey in which streamers promoting products by this brand on their streaming channels took part. The case study is exposing the best and worst practices which led MADMONQ to its current position and explains the brand's communication strategy, which is from the very beginning focused on solely gamers, while striving to fulfill its mission that every gamer gives health the same amount of attention, they give to their hardware setup.
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Marketing Situational Analysis of a chosen Company
ROUPCOVÁ, Simona
The aim of this diploma thesis was to analyse the work of marketing manager with the application of detailed situational analysis. The theoretical part outlines briefly the basic marketing notions including strategic marketing process, marketing situational analysis and its main parts. The theoretical part also includes SWOT and VRIO analyses and its methodology. The practical part respects the theoretical structure of the thesis. Reader will find the introductory information about the analysed company and its object of business. Next part follows up with the analysis of Macro and Micro Environment. The results that stem from the Macro Environment concerns many threaths to the company, for instance the anticipated economic recession, salary inflation, price instability of raw material, natural distaster (specifically the global virus disease). PEST analysis, however, find out several possible opportunities that could be taken. Among the most significant opportunities, we can name the production technlogy, new market possibilities, higher importance of private label products or the power of suppliers. The analysis of Micro Environment find out that the company´s strengths outbalanced over its weaknesses. Let´s outline the company´s name, product, market share or technical level. Contrary to these strenghts, the main weakness of the plant concern bad financial results in 2016, 2017, level of promotion of quality of middle management. VRIO analysis confirmed the results of SWOT analysis. Furthermore, it highlights the importance of company´s know-how as a part of intagible sources. Based on the accomplished analyses we may deem that the company tracks efficiently the customer´s shopping behavior. The firm gather different information from various sources - official sales reports, exhibitions, social networks, customer service center, sales department or external exploratinal agency. To boost the company´s competitiveness and the market share, the author proposes 7 measurements. The first proposal concerns the possibility to gain the czech quality certificate to prove the quality a local product origin. The 2nd proposal deals with the idea to reach the foreign trade market. The next suggestion is to exploit company´s event action called Bel day to attract the current and potential new customers. The fourth proposal operates with the possible cooperation with chosen students, who can help to analyse the behavior of the final consumers with the usage of social network and questionnaires. Fifth proposal recommend finding the location of zeletava´s products in customer´s mind. Another suggestion concerns the survey to explore what new products, mixtures packages would be welcomed by customers and the last proposal suggest creating transparent webpages of company.
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Business plan - establishment of a new company and suggestion of communication strategy
Bilaniuková, Petra ; Koudelková, Petra (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis focuses on a business plan and communication strategy, which are prepared for a newly established company Emma & Maya, which is selling textile accessories for pets. Work is divided into two parts, theoretical and practical. The theoretical part defines the basics of the business plan and marketing communication, which are then used in the next part of the work. The practical part presents the company Emma & Maya, its products and a situational analysis is performed. The company's external environment is assessed using PESTE analysis and Porter's Five Forces analysis. The value chain is used in the internal analysis. The outputs of the individual analyses are then projected into the final SWOT analysis. The financial plan of the company is presented in the work and a business model canvas is then created. The communication strategy for the selected company is proposed based on the outputs of the previous chapters in the work.
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